Examples of Stretching
Limited or No Budgets
Client: Toronto Board of Trade
Challenge: No media budget
Solution: Approached CB Media with sponsorship proposal for
new area in Toronto Board of Trade, “Worksite”. CB Media
received exclusive media sponsor status, on-site recognition, access
to Board member list. Toronto Board of Trade received $300M of advertising
space in Marketing, Canadian Business and Profit magazines at a
zero cash outlay.
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