Examples of Stretching
Limited or No Budgets
Client: Pepperidge Farm Goldfish
Challenge: Maximize limited dollars for Client
Solution: Knowing that talent costs of existing U.S. TV spot
were unaffordable, and Client was looking to reach families at back
to school time, I worked with YTV, with whom I had a successful
prior working relationship, to come up with a strategic promotion.
The result was the wildly successful “Psychoblast Wonderland
promotion” where Pepperidge was the sole sponsor, YTV produced
commercials for them and they had an on-site display booth.