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Examples of Stretching Limited or No Budgets

Client: Pepperidge Farm Goldfish

Challenge:
Maximize limited dollars for Client

Solution:
Knowing that talent costs of existing U.S. TV spot were unaffordable, and Client was looking to reach families at back to school time, I worked with YTV, with whom I had a successful prior working relationship, to come up with a strategic promotion. The result was the wildly successful “Psychoblast Wonderland promotion” where Pepperidge was the sole sponsor, YTV produced commercials for them and they had an on-site display booth.

 

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