Examples of Media Innovation

Client: Rothmans Benson & Hedges

Challenge: Create leading edge, guerilla campaign for Dunhill Alley Cat Scramble

Solution: Mangled bike sculptures, painted Dunhill burgundy and gold, were created and chained to bike stands in targeted locations. I developed the Alley Cat shooter, a shot of Cuervo gold Tequila followed by a lick of BBQ sauce, and worked with New Ad media to have it served in bars. In bar advertising, strategically placed Transit Shelters and ads in lesser known entertainment weeklies rounded out the media. Winner of “Strategy’s Best Media Plan” 1997.

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