Examples of Media Innovation

Client: Levi Strauss & Company Canada

Challenge: Create never seen before “Event Media”

Solution: While on business for another client in Montreal, I spotted the vacant Hudson’s Bay building on Ste. Catherine Street, which featured huge unused display windows. Given the high traffic and pedestrian counts on Ste. Catherine Street, these windows represented a huge advertising opportunity for Levi’s. Negotiations with The Bay were successful and Levi’s posted ads in all six windows in time for their key Christmas season.

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