Examples of Media Innovation

Client: Levi Strauss & Company Canada

Challenge: Create never seen before “Event Media”

Solution: Discovering Toronto’s York Street SkyWalk to be a similar space to the Toronto Eaton Centre, I was inspired by the “Flying Geese” installation to turn SkyWalk into a venue for Levi’s “Flying Men”. Through hanging banners, flags and backlit faces, Levi’s “owned” the SkyWalk and its targeted baseball audience. This innovative use of the space set precedents and further reinforced Levi’s position as a market leader.

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